Grolsch with Linney Design
The mobile campaign devised by Linney was based around the Grolsch Grim Reaper TV ad. The campaign aims were to drive sales and raise awareness of the Grolsch brand.
During the 12 week campaign customers purchasing Grolsch at participating venues were given a scratchcard and asked to text in their unique reference number to enter a competition and receive one of four exclusive free ringtones.
To reinforce the Grolsch branding, mkodo built a Grolsch branded WAP site for the mobile content downloads aspect of the campaign.
"We have had good experience working with mkodo. The mkodo IMP provides a cost effective and innovative way for our clients to interact with their customers. mkodo understands how to fit the mobile technology with our business / creative objectives. They have demonstrated high level of expertise in messaging enablement and their service has been excellent. We will certainly continue this partnership in the future." -- Account Director, Linney Design
"Grolsch and Linney have taken the "Text to Win" SMS concept a step further with this mechanic; the combination of SMS and richer mobile content delivered through WAP provides a more engaging experience for their customer. The mobile channel represents a good marketing vehicle for the target customer base; it enables direct, interactive communication in their preferred medium." -- Executive Director, mkodo
