LaSer UK
LaSer UK (formerly Creation Financial Services) has over 4 million cardholders on its database who are affiliated to the unique DUET network, LaSer UK's store card network brand that encompasses around 9,000
stores in the UK. They have worked with mkodo since 2001 on mobile customer communications, marketing and commerce.
In one campaign a series of SMS activities took place involving drive-to-store marketing to encourage purchase on card. These included loyalty point balance and timed offer alerts and notice of sale days.
This resulted in an impressive uplift in spending and visits to store was seen for cardholders that received the SMS messages compared to cardholders in the control group.
- The incremental response rate and incremental sale per contract for the SMS activity provided a significant uplift over the control groups of those not contacted or those contacted with traditional marketing methods.
- The ROI was over 600% in several of the campaigns and ranged from 230% to 2852%.
The SMS Purchasing System powered by mkodo won the "Best Use of Technology to create a new channel to market" category in Marketing's 2003 Connections Awards
