Blockbuster
Leading home entertainment retailer, Blockbuster, worked with mkodo to engage customers with the brand via their mobile phone and to build revenues from mobile premium rate activities.
Utilising mkodo's mobile platform, Blockbuster engaged with customers via its direct mail programme and consumer magazines Games and Movies, by featuring exclusive offers, competitions and news.
Activities were chosen that specifically targeted the interests of the Blockbuster customers. For example, cheats and tips were made available for gamers, movie-based competitions and prizes for film fans and prizes such as a free rentals for the most active customers.
Customers using Blockbuster's interactive services were also offered the opportunity to opt-in to the Blockbuster Text Club to receive details of exclusive competitions and new release alerts. This activity received an encouraging take-up rate to-date, further boosting loyalty and adding additional services for customers.
"Mobile campaigns fit well with customers such as ours who have their finger on the pulse and offer a way for Blockbuster to further extend the customer experience. It is clearly a medium our customers enjoy, and one which provides us with a unique opportunity to speak with individuals on an immediate and one-to-one basis." Commercial VP, Blockbuster UK
