
Ideal Home Show
dmg world media events worked to boost attendance using mobile marketing
"Our shows reach a very diverse audience with thousands of people attending each show. Using the mkodo platform we will be able to communicate with the extensive dmg database quickly and easily and provide timely last minute reminders. Mobile is a really efficient way to market shows such as ours and we anticipate that it will help drive attendee traffic." Marketing Director, dmg world media
"Mobile messaging at events has proven to enhance the experience of attendees and maximise return for organisers. In previous mkodo client campaigns, over 50% of attendees were engaged successfully in interactive messaging for reminder messages, at-event texts and post-show surveys, adding value and enhancing the show experience." Executive Director. mkodo