Reed Exhibitions
mkodo has worked with Reed Exhibitions since 2004 on the mobile marketing for their International Direct Marketing Fair (IDMF) held annually in London.
In 2007 the SMS marketing was combined with provision of an event specific Mobile Internet site.
The site enabled mobile phone users to view all the up-to-date information on The IDMF and even to pre-register to attend free of charge. It included links to Exhibitors, Free Seminars and Feature Areas as well as advice on Who Should Attend and Why, and Travel information.
"This is a great example of what can be done with mobile communications. We recognise that many of the people who visit The International Direct Marketing Fair work remotely in fast-moving environments. The WAP site enables them to keep up to speed on what's happening at the fair and pre-register to attend without using their office-based PC."
-- Marketing Manager for The International Direct Marketing Fair
