Mobile Sportsbook breaks all records at Cheltenham
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Cheltenham week provided for some fantastic levels of activity on mobile with some daily metrics on all four days exceeding average weekly numbers at the same time last year. To some extent this might be expected but, nevertheless, its importance should not be disregarded.
Indeed, the previous 12 months has shouwn increases in mkodo's betting and gaming activity of c 300% across the key metrics of user numbers, bets and stakes. It's worth mentioning some of the key points that are driving these increases in terms of what they mean in the coming months. The key drivers are...
- Improvements in the quality of the mobile device browsers and processing speeds
- Increased user familiarity with mobile devices and web/app usage
- Gradual increase in levels of user trust and expectation of performance - users expect more form their mobile services are an indication of the level of trust they have in their security and performance
- The emergence of Apps for sportsbook in the App store has undoubtedly driven usage within that very important subset of users.
- Distribution through App stores has helped generate awareness and 'discovery' of mobile sportsbetting applications
- And, lastly, and not be underestimated, 2010-11 has seen mobile adopted by the gaming operators in their marketing and strategy. The services are now known and obvious to users so they may adopt
