Britain’s Got Talent launches mobile Bingo with Rank and mkodo
A mobile bingo game themed for hit TV show Britain’s Got Talent is now available to the public. The game, commissioned through Rank Interactive, is built and powered by mobile specialist mkodo.
The bingo game is offered as a free download and is currently available on Android phones. The App synchronises all play with the online Britain’s Got Talent Bingo game, allowing users to use their single log-in details across both platforms. The App includes chat in-app that is also synchronised with the online gaming – giving players the optimal integrated experience.
The game offers all the functionality and winning lines found in the online bingo version. Players can also select or save 3 lucky numbers in every game which give them additional chances to win. On selected games there is also an in-App scratchcard that offers players even more chances to win.
The App will be available throughout the year – not just when the show is in its broadcast slot.
Mark Gibson, mkodo’s BDM says ’Mobiles are the most important interactive-devices and so enabling really popular services, such as BGT’s Bingo, on mobile is very powerful. We were keen to extend this game to Android (not just starting and finishing with iPhone) and, in doing so, leverage the reach of the increasingly important Android customer base. This can only be good for the service and for the experience customers have with the BGT brand.’
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