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Betfair appoints mkodo as mobile partner

mkodo is delighted to announce that its Intelligent Mobile Platform has been selected by for the creation of new services within its next generation mobile channel offering.

Initially the mobile services will be built by the mkodo team using a version of its Portal Builder product hosted within the Betfair environment. All updates will then be made in-house by the Betfair team.

Mark Gibson, mkodo’s BDM, comments: “We are delighted to have been selected by Betfair. We have found that betting and gaming operators are not looking for a ‘one size fits all’ solution but rather for a modular product suite that works within the real commercial world of their individual environments and that enables differentiation. This is what mkodo offers.”

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