Blue Square Ramps Up Mobile Activity with mkodo
November 2007: Gambling company Blue Square, part of the Rank Group, has teamed up with a number of mobile solutions providers to offer a range of fully integrated gaming products. The company is launching a betting-enabled WAP site, as well as three new mobile casino games, this month.
The new look WAP site has been produced by mkodo in conjunction with the design and marketing team at Blue Square, while the games have been provided by Probability. Customers will now be able to place bets on the move quickly and easily, says Blue Square.
The new site will be more accessible, and offer "new levels of personalisation not seen before." Customers will be able to access these services from a wide range of phones, says Blue Square, while receiving the highest level of support. The company says that mobile continues to be hugely important to its operations, and is expected to show double digit growth in 2008.
"Mobile gaming continues to be an important market for Blue Square and we are confident that these new integrated offerings will see growth continue" says Blue Square Mobile Product Manager, Simon Woolf.
To view the BlueSq WAP site visit: mobile.bluesq.com
