Blue Square launch mobile Sportsbook for iPhone with mkodo
Online bookmaker Bluesquare.com and mkodo have launched a brand new iPhone web app today as part of Blue Square’s mobile phone sportsbook offering.
The Blue Square iPhone web app offers live prices which refresh automatically within the page. Customers watching live sporting events covered by ‘Betting-in-Running’ will have the updated information at their fingertips and will never miss a price. These improvements in the iPhone experience, combined with the simple design and easy-to-use navigation tools available on the iPhone will bring significant benefits to Blue Square and to their customers.
The new web app, hosted and managed from mkodo’s Intelligent Mobile Platform has been specifically created to allow customers to place bets faster than ever before.
The web app features a pop-up log-in, an easy to use pop-up single bet slip and the ability to add the Blue Square icon to the iPhone homescreen. Punters can access the web app at the touch of a button whilst on the move, at a sports event or sat in front of the TV, enabling quick access to place bets.
Commenting on the launch, Simon Woolf, mobile product manager for parent company Rank Interactive said: “The iPhone has revolutionised the mobile industry and, in turn, the mobile gaming industry – it’s already five times more popular than other handsets on our existing mobile betting site. This product complements the iPhone’s ability to place your bet quickly with the ease of use on the increasingly popular ‘Betting-In-Running’ markets. We’re looking forward to offering our customers a brand new platform for quick and easy betting on-the-go!”
The iPhone app has been enabled by Blue Square’s mobile partner, mkodo. Mark Gibson, business development manager at mkodo, adds: “We are really pleased to be working with Blue Square to extend their market-leading mobile sportsbook offering into the iPhone space. At mkodo we anticipate that focusing on the growing iPhone customer base and rapidly refreshing prices for ‘Betting-in-Running’ will prove to be a great success in driving activity and stakes for Blue Square.”
Bluesquare.com is one of the largest interactive bookmakers in the UK. Offering a huge range of sports betting markets, it also provides a host of other gaming products including casino, slots and poker. Blue Square’s mobile service now represents around 10% of overall sportsbook stakes for the business, compared to 3% in early 2009.
The brand new Bluesquare.com iPhone web app is available NOW and can be accessed from an iPhone at iphone.bluesq.com or by texting ‘iPhone’ to 64555
