mkodo provides mobility for Capstone Sport’s SMS in Nigeria
Capstone Sports, the complete sports representation, management and promotion agency, wished to use mobile and SMS to qualify entry to a mass market promotion in Nigeria
The competition was to draw together Capstone’s expertise and leverage in the English Premier League with the tremendous appetite for English football in Nigeria.
Mkodo's Intelligent Mobile Platform (IMP) was selected to provide the text route, handling and PIN access authorisation from and to Nigeria.
Mkodo provided a local long number for user to text-in to and then delivered tailored responses back. Mkodo delivered these and collected through the market-leading Nigerian mobile network and delivered MT’s within 10 secs on average and a successful delivery rate in excess of 99%.
It was vital that the platform handling the SMS should be proven internationally and should be proven in handling high throughput. It as for these reasons, proven capacity and experience of international SMS that Mkodo were selected.
The promotion used a scratchcard entry point The user reveals a PIN on the scratchcard and follows the instructions to text in their answer to a question on the card, with their PIN and their name. The user texts in these details to a long number (using a long number allows for extension to other territories, for cross-network coverage). These texts were to be charged at the users standard SMS charge mkodo then authorises the PIN as ‘valid’ and stores the entry’s answer appropriately. The user receives confirmation of their entry’s acceptance as valid It was also required that mkodo provide a web-based PIN-verification method allowing people to double-check validity of a PIN or entry
At the end of a promotion period Capstone were able to utilise network TV coverage to promote the draw. The winning entries draw was broadcast ‘on-air, and using a bespoke random selection interface, this provided the necessary immediacy and authority as to the fairness of the promotion.
End users from all Nigerian networks were able to access the service. The successful delivery of messages cross-network was in excess of 99% with delivery times stamped at less than 10 secs providing an excellent experience for the consumer.
Shamiso Gondo, Director at Capstone, said “mkodo has provided proactive and precise service delivery in this project and have constantly exceeded our expectations..”
