mkodo ensures Creation Financial Services' customers get the message
London, 06 March 2002: Creation Financial Services, an innovative provider of retail and consumer credit solutions and known nationally for its DUET storecard network, has successfully trialled an SMS (text message) marketing campaign with mkodo as its mobile relationship enabler.
With its reputation as a forward thinking business, Creation was keen to evaluate the effectiveness of SMS messaging as a marketing channel. To achieve this, mkodo- a specialist mobile applications provider - was appointed to deliver a series of promotional campaigns. Each campaign was devised in partnership with a different retailer, and was designed to test a different set of criteria, such as response rate, transaction value and transaction frequency.
As with all campaigns fulfilled by mkodo, great care was taken to ensure that the trial was non intrusive. Only those customers who had previously agreed to receive such promotional information were included. Privacy was further secured by real time Telephone Preference Service screening.
mkodo's hosted and fully managed service ensured text messages were delivered to cardholders in a timely and accurate way, with data available to Creation for post provide such a service can now integrate mkodo's application seamlessly into their portfolio, offering their clients immediate access to the benefits of mobile activities - under the agency's own brand.
Mobile communication is rapidly emerging as a fast, reliable and efficient means of building strong customer relationships and brands. With mkodo, agencies can integrate mobile activities into customer acquisition, experience and brand loyalty programmes. The mkodo system can be customised quickly and easily to accommodate innovative uses and activities. Additionally, mkodo products can be accessed anywhere in the world and the service reaches customers of any GSM operator across the globe. With mkodo, the end user organisation and the marketing agency continue to devise and manage the creative element of campaigns; mkodo provides the technology and effective implementation.
