mkodo success with Jet Text for Airline Client, EUjet
March 2005: Leading mobile services specialist, mkodo, yesterday notched up another success with its Inform messaging service in what is believed to be a first for the UK's low cost airline industry.
Airline client, EUJet, operating from Kent International Airport which serves 22 routes across Europe, called on mkodo's services to notify passengers that the Airport was closed due to bad weather. In less than a second, mkodo was able to contact 97% of EUJet passengers by sending a SMS alerting them of the disruption to services.
EUJet Marketing Manager, Tim Gill, comments "Only two people turned up at the Airport so we avoided the usual service desk nightmare. Mobile phones are an integral part of everyday life and 'jet-text' has enabled us to save our customers from making an unnecessary journey in treacherous conditions. We're delighted with the service from mkodo and will certainly use this service again."
The success of the mkodo campaign comes at a time when new regulations for delayed and cancelled flights puts the onus on the airline to prove they have contacted customers in advance. Previously, this would be done either from a call centre - at high manpower and call costs - or by email. Neither method is as immediate as texting to a personal mobile phone. mkodo's customer-designed jet text service enabled EUJet to track that the message had been delivered to the phone.
mkodo's Sue Parker, Executive Director, says "This is a very good example of when mobile messaging is the optimal choice of communication channel. Using mkodo's Inform service, our client was able to react within minutes to their customer service issue and provide the best solution for both customers and the EUJet services team."
