mkodo kicks off Euro 2004 for Creation
Mobile competition adds value for DUET card customers and builds loyalty
April 2006: mkodo, the interactive mobile messaging specialist, has provided the platform to enable a high profile competition via mobile phone for Creation Financial Services. Using mkodo's Intelligent Mobile Platform (IMP), Creation, an innovative provider of retail and consumer credit solutions, has been able to engage customers via mobile phone in a competition to win Euro 2004 tickets.
Creation Financial Services, the company behind DUET, the storecard used by high street retailers such as Miss Selfridge, Adams and Wallis, is offering users of the card the chance to win one of three pairs of Euro 2004 tickets to see England play in the first round. The lucky winners will also have £500 spending money to help them enjoy their stay in Portugal.
DUET and participating storecard holders will receive details of how to enter the competition via their printed monthly statements throughout April. Steve Pugh, Affinity Marketing Manager, Creation Financial Services explained, "We wanted to entice customers to communicate with us using a medium they find convenient. A mobile phone campaign of this kind works well as we can reinforce DUET as a lifestyle brand, managing communication from one seamless platform. Response to mobile phone campaigns in the past has been extremely good and SMS has proven to be a very cost effective way of communicating offers to some of our million plus active cardholders."
Sue Parker, executive director, mkodo said: "The mobile platform we offer is ideal for quick turnaround competitions to high volumes of users. It is a cost effective way of managing high-volume communication and receipt of responses and related information. A competition of this kind is an ideal tool to drive loyalty and also dovetails easily into other marketing campaigns."
To enter the competition users simply text the correct letter answering a multiple choice question asked in their April statement. Correct respondents are notified with a text message and entered into the winners prize draw for the tickets. A second chance to win is also offered for card holders to text back their account number which has an optional opt-in data capture exercise running concurrently.
