Foneoptions UK gains new revenue through SMS direct marketing
March 2005: Since its establishment in 2002, Foneoptions UK has specialised in the provision of quality mobile phone solutions and services to thousands of mobile users across the U.K. Be it new contracts, upgrades or impartial advice, Foneoptions guarantees to all its customers a friendly, efficient and, most importantly, a first class service. They believe the personal approach to marketing enabled by the mkodo Intelligent Mobile Platform (IMP) fits well with this guarantee.
Francis Osei, Director at Foneoptions said, "We selected mkodo as our supplier for these campaigns because they could demonstrate clear expertise in enabling retailers to drive revenues using the mobile channel and could provide us with an easy-to-use tool that we can use at our desktops to set up and run personalised, interactive campaigns that are appropriate for our customer base. One of the key values of Foneoptions is to provide excellent customer service; we were delighted to find, therefore, that the aftersales service from mkodo has been exemplary."
Sales generated in the first 24 hours as a direct result of the initial campaign covered the campaign costs and a 4+% positive response rate from the targeted customers has been achieved to date.
Sue Parker, commercial director at mkodo, said "Foneoptions planned their campaign well using an appropriate channel to communicate with a specifically targeted audience. The mobile channel always works well in this environment and gives the advantage of opening an ongoing personalised communication mechanism between retailer and customer in a situation where normally the relationship may be quite remote."
