Mobile Marketing Success at Ideal Shopping Direct via the mkodo IMP
January 2006: Following successful mobile marketing implementation in 2005, multi-channel TV shopping operator Ideal Shopping Direct is to continue to work with mkodo, the mobile services specialist in 2006.
After receiving high volumes of text message responses for on air competitions run during 2005, Ideal Shopping decided to trial mobile marketing campaigns to drive viewers to their channels. With over 4 years experience in provision of mobile solutions to the broadcast media and retail sectors, mkodo with its Intelligent Mobile Platform (IMP) was well placed to provide these services.
During 2005 mkodo successfully managed premium rate on air competitions for Ideal Shopping Direct.
Channel: Ideal World and Create and Craft
Numbers: Sky 634, 644, NTL 855, Freeview 22
Duration: Ad hoc promotion over 3 week period
Prize: 100 craft items
Tariff: £1
The CRM functionality of the mkodo IMP enables additional information such as customer number and competition entry patterns to be stored and used for segmented SMS broadcasts. The Ideal World channel used this functionality during outbound SMS campaigns promoting events and special offers to existing customers; more campaigns are planned for early 2006.
Phil Lewis, Ideal Shopping commented: "After discovering that our customers were keen to interact using their mobile phone, the introduction of mobile marketing campaigns was a logical next step. mkodo were selected because their Intelligent Mobile Platform is rich in tried and tested functionality and offers rapid deployment of mobile campaigns. We are very happy to rely on them for our mobile service provision."
Sue Parker, Commercial Director, mkodo said: "We are delighted to provide mobile services for Ideal Shopping Direct who have been highly perceptive in their adoption of the mobile channel as a communication medium of choice for their viewers. We fully understand their objectives to attract viewers and drive sales through ongoing marketing activities and are looking forward to helping them achieve these in 2006!"
