The International Direct Marketing Fair Goes WAP
London, April 2007: For the first time ever, The International Direct Marketing Fair in association with Royal Mail has a WAP site that can be viewed on WAP-enabled mobiles and Blackberries.
The WAP site enables browsers to view all the up-to-date information on The International Direct Marketing Fair and even pre-register to attend free of charge.
There are links to Exhibitors, Free Seminars and Feature Areas as well as advice on Who Should Attend and Why, and Travel information.
The WAP site has been produced by mobile communication specialists mkodo who will also be exhibiting at The International Direct Marketing Fair (stand E756) and running an on-stand competition to win an iPod shuffle on each day of the fair.
Marketing Manager for The International Direct Marketing Fair, Chris Mott, says: "This is a great example of what can be done with mobile communications". "We recognise that many of the people who visit The International Direct Marketing Fair work remotely in fast-moving environments. The WAP site enables them to keep up to speed on what's happening at the fair and pre-register to attend without using their office-based PC."
