Linney Design teams up with mkodo on Grolsch Grim Reaper campaign
August 2005: Creative agency Linney Design is to continue work with mkodo, the mobile channel specialist on their new campaign for Grolsch.
The mobile campaign devised by Linney will begin in August and is based around the Grolsch Grim Reaper TV ad. The campaign aims are to drive sales and raise awareness of the Grolsch brand.
During the 12 week campaign customers purchasing Grolsch at participating venues will be given a scratchcard and asked to text in their unique reference number to enter a competition and receive a free ringtone. mkodo has converted 4 sounds created by Linney into realtone and polyphonic ringtones and competition entrants will be sent a randomly selected tone.To reinforce the Grolsch branding, mkodo has also built a Grolsch branded WAP site for the ringtone downloading aspect of the campaign (see the picture below).
Sue Parker, Commercial Director at mkodo, said, "Grolsch and Linney have taken the "Text to Win" SMS concept a step further with this mechanic; the combination of SMS and richer mobile content delivered through WAP provides a more engaging experience for their customer. The mobile channel represents a good marketing vehicle for the target customer base; it enables direct, interactive communication in their preferred medium. The mkodo IMP has made it easier for our client to deliver these benefits to their customers."
Dan Scothorne, Account Director at Linney Design commented, "We have had good experience working with mkodo. The mkodo IMP provides a cost effective and innovative way for our clients to interact with their customers. mkodo understands how to fit the mobile technology with our business / creative objectives. They have demonstrated high level of expertise in messaging enablement and their service has been excellent. We will certainly continue this partnership in the future."
