Metro launches Mebet Mobile with mkodo
September 2009: Metro, the leading free distribution newspaper in the UK, wanted to launch MEbet, Metro’s online betting brand into the mobile arena to extend the Metro Mobile offer. Metro currently works in partnership with betting specialists Blue Square to offer MEbet brand http://www.mebet.co.uk. Readers of Metro are increasingly involved in mobile channel which already has a range of features including weather, games, reader feedback and sudoku.
mkodo, the mobile internet specialist, has been appointed to create a mobile site for MEbet that served content and interactivity suitable on all mobile handsets and browsers using mkodo’s Intelligent Mobile Platform (IMP). The users of MEbet online can now have a same betting experience on their mobile phone thanks to mkodo, who also provide mobile betting sites for BlueSquare, SkyBet and other major UK Sportsbook and gaming brands.
mkodo, using the IMP, built a MEbet-branded mobile betting site, http://mobile.mebet.co.uk to serve MEbet mobile users sports and betting content that is easy to use, fast and secure.
Metro uses banner ads and SMS to attract the customers to this new mobile betting site. Users can be directed to the MEbet mobile site using banners and buttons on the main http://metro.mobi and www.metro.co.uk sites. These banner ads provide an easy-to-use call-to-action for the current MEbet users and also attract new customers. Users just ‘… text mebet to 65400 to get MEbet on your phone…‘ (texts are charged at 50p + standard network costs to be in line with all other Metro Mobile communications).
Mark Gibson, mkodo’s Business Development Manager, said “Our mobile betting clients are continuing to see tremendous growth and we are delighted to be opening up this market to Metro readers. This mobile sportsbook complements Metro’s other mobile products and we expect this to be very popular with readers.”
mkodo provides mobile betting & gaming solutions to leading operators such as Blue Square and SkyBet and is utilising Blue Square’s Sportsbook for Metro’s mobile betting.
