Trusted Scores with Rugby Fans
July 2007: Trusted, the mobile marketing specialist, announce today that it has been successfully using the mkodo Intelligent Mobile Platform (IMP) platform for a mobile campaign it is running for a leading rugby Super League team. Trusted's campaign uses all the elements of mobile marketing including SMS and WAP to capitalise on the excitement of live events and the power of mobile interaction.
Before and during the game, the 'Text and Win' incentive is promoted in and around the ground. Prizes typically include 2 VIP hospitality tickets, signed rugby shirts and/or balls, thousands of mini rugby balls and free downloads for every entrant. Fans text to enter the prize draw, the mkodo IMP immediately sends a thank you text to all participants, which includes a link to a WAP site. The WAP site allows all participants access to free downloads of club branded content - everyone is rewarded.
Jonnie Jensen, Trusted's Director, said, "We believe promotions need to respect the consumer interaction even more on mobile. People choose to get their phone out and participate. We have to ask 'Are we giving them any value? Are we giving them an experience?' At Trusted, we create mobile campaigns that exceed the expectation of the promotion and the mkodo platform enables us to do this. Linking SMS and WAP enables this and delivers a far richer brand experience. Free downloads or other instant incentives like vouchers create the value. What's more we can make it compelling and fun!"
Sue Yoxall, mkodo's executive director, said, "Trusted Group's provision of an integrated campaign hits the spot with current mobile marketing trends. We are seeing these types of campaigns, which link SMS and WAP for a richer end customer experience, emerge as a popular current use of the mobile channel."
The mkodo IMP handled the receipt and send of text responses automatically to participants based upon their entries, the WAP site hosting and vending of the content optimised for each handset and the provision of complete reporting details for real-time and post campaign analysis
Trusted create marketing and advertising campaigns for mobile that can both stand alone and run as an integral part of a traditional media campaign. Their campaigns deliver the intelligence and power of mobile in way that is simple and makes sense to the end user. Trusted's use of mkodo's IMP platform supports all aspects of mobile messaging communications from initial broadcast and inbound receipt to context sensitive reply and ongoing personalised interaction. The campaign message and activity flow is designed in the IMP to create the promotion and user experience. Each mechanic is a unique promotion that fits the objectives of the brand.
