BSkyB’s Sky Bet selects mkodo for mobile internet betting site
January 2009: Leading mobile services supplier, mkodo, announces it has been selected by BSkyB’s Sky Bet to implement its next generation mobile internet betting site.
The site, scheduled for launch in January 2009, provides an extension of the online, interactive TV and telephone betting services currently available. It offers key functionality and information required by the Sky Bet customers anytime, anywhere they wish to place a bet.
Pritpal Bains, Senior Product Manager for Sky Bet said, “We are keen to allow our customers to interact with our services in the way which is most convenient and enjoyable for them. The mobile channel is an important part of this strategy; hence the strategic decision to upgrade our offering in this area. We selected mkodo because we wanted to work with the pre-eminent supplier in this market. The mkodo team has significant experience in provision of mobile content and commerce sites. This has been evident with the smooth running of the project and with their professionalism to date. "
Sue Yoxall, mkodo's executive director, said, "We are delighted to be working with Sky Bet on the expansion of their mobile services. We know that customers of online betting are keen to extend the experience to the mobile channel and that they appreciate an intuitive and high quality service offered to them by their preferred bookmaker. We expect the new mobile site will prove a highly popular medium with the Sky Bet customers."
