Sky Bet launches General Election mobile micro-site with mkodo
What Price a Hung Parliament?
London, 22 April 2010: mkodo today announces the launch of a mobile micro-site for its client Sky Bet. The site covers betting opportunities for all key General Election activities such as bets on the marginal seat wins, hung parliament odds and, also, a whole series of specials on the televised debates. The site is launched today as the campaign enters its most critical phase with the 2nd of the televised debates this evening.
Just text ELECTION to 64221 to get the link direct to your phone (standard msg rate).
The mobile micro-site will be advertised through mobile banners predominantly. mkodo’s Portal Builder product enables the Sky Bet team to create and manage deep links from the banners in real-time.
Mark Gibson, mkodo’s Business Development Manager says: ‘Giving our clients the ability to provide a range of mobile betting opportunities on special events and draw customers to them via mobile advertising is key to maximising the success of such events. We are delighted that Sky Bet has taken the initiative to promote mobile interactivity in what promises to be the closest General Election in 30 years.’
Skybet.mobi's General Election section is accessible on your mobile by texting Election to 64221 (standard msg rates apply).
