Sky Bet launches iPhone Sportsbook with mkodo
New mobile service under starters orders for Grand National
London, 13 April 2010: Sky Bet are delighted to announce that their new mobile betting service optimised for iPhone customers was launched on Friday (9 April 2010) in time for the largest betting day in the UK calendar, the Grand National. The new service is provided by mobile specialist mkodo.
Sky Bet’s Sportsbook Director Ben Warn commented, “iPhone customers represent around a third of the skybet.mobi site user-base so it made sense to launch a Sportsbook version optimised for these customers. The new service was made available to our iPhone audience for their further enjoyment of the Aintree meeting. The iPhone optimised version recognised iPhone/iPod browsers as they hit the platform and rendered the appropriate site making it an easy, and seamless, adoption for our iPhone customers. The skybet.mobi site saw record traffic from our mobile clients over the Grand National weekend.”
mkodo’s Mark Gibson added, “We are delighted to be working on some exciting new developments coming out with the Sky Bet iPhone Sportsbook. The mkodo platform provides the ability to deep-link to optimised iPhone betting markets from banner ads on Sky Bet’s other mobile applications – this makes the proposition very exciting from a targeted promotion and user-acquisition perspective.”
Sky Bet Mobile is accessible via www.skybet.mobi. No downloads are required.
