Top 10 tips for Mobile Retail Services
With mobile commerce set to boom over the next few years, mkodo look at some of the key issues that retailers should be thinking about when it comes to planning their mobile strategy.
Sometimes, it might seem like there are so many mobile tools available to retailers that it's hard to know where to start. So, here are 10 things to be thinking about when looking at how best to engage with your customers through mobile.
1. Get reach - more of your potential customers own a mobile than a PC, more own a mobile than a landline. Mobile communication is your best chance for engaging a customer and continuing that conversation.
2. Build a database - acquire mobile numbers where you can by adding a ‘mobile phone’ field to your data capture.
3. Keep it relevant - make sure there's a reason behind every SMS communication, the customer should be clear about its benefits and relevance to them.
4. Be consistent - use a mobile call-to-action across campaigns to help build awareness of the channel.
5. Mobile commerce - use mobile web as a transaction tool and mobile vouchers to drive footfall.
6. CRM - mobile is as an ideal platform for time, location and topic targeting.
7. Get feedback - use SMS as an instant channel for feedback; it is ideal for in-store response.
8. Measure ROI - mobile allows instant and automated campaign performance evaluation across media.
9. Mobile web - build a .mobi site and not just a web site - the majority of handsets do not render standard websites well.
10. Mobile Apps - recent stats suggest 50 billion apps will be downloaded within two years. Apps are a great way to build relationships with customers for long-term benefit.
