Betting and Gaming mobile trends to look out for in 2011
It's that time of year again when I feel compelled to nail my colours to the mast in a top-to-watch list!
By the way if you'd like to receive mkodo's monthly newsletter click here or follow us on Twitter.
So, here are the main things that mkodo expects to make some noise in 2011.
- Mobile Sportsbook to continue to grow as a channel for operators, targeting 30% by the end of year
- More and more apps across betting & gaming with (html5) mobile web services looking more and more like apps
- Bingo will be a coming channel on mobile in year ahead
- I expect to see a significant improvement in product functional and graphics for mobile casino - driving take-up
- Widespread use of 'push' calls-to-action - be that SMS or in-app notifications - to prompt staking
- Establishment of other content channels on-mobile (eg sports/betting intelligence, tips, news, etc) to drive stake activity
Drop me a line with what you think’s going to make it big, or tell me why I’m utterly wrong ... mark.gibson@mkodo.com
