mkodo makes the mobile world a stage for the Hull Truck Theatre
July 2003: Interactive mobile messaging specialist, mkodo, today announces the launch of a mobile messaging and marketing service aimed at visitors to the renowned regional producing / touring force, Hull Truck Theatre.
Utilising mkodo's Intelligent Mobile Platform (IMP), Hull Truck Theatre customers, who opt-in to the service, will have access to a wide range of benefits including last minute ticket opportunities, special third party deals and updates of what's on at the theatre.
mkodo's advanced IMP technology, with its easy-to-use yet sophisticated data capture capabilities, will offer additional marketing facilities to the company. Engagement of customers by mobile technology will provide a platform for the organisation to market additional offers and added value services to target groups, building loyalty without the need for specialised or costly in-house resources. This new marketing campaign is geared to build on current and potential audiences across both age ranges and sectors.
Sue Parker, executive director at mkodo commented: "This is just the beginning of what mkodo technology will be able to deliver to the theatre. Through previous successful campaigns, we have developed a clear understanding of the benefits of this technology to performing arts organisations. Because the technology is so instant, a pricing change on the day of performance can be communicated quickly and cost effectively, driving additional revenue that may have been otherwise lost."
"We are delighted to be working with mkodo on the ongoing challenge of diversifying our marketing and reaching new audiences. With the planned move to a larger, state of the art venue in 2006, we need to be connecting with our current and potential audiences on all possible levels. We hope that this partnership will be influential in building new audiences to carry us forward into this exciting new phase." Said Tess Langley-Smith, Marketing Manager, Hull Truck Theatre.
To view Hull Truck Theatre WAP site, visit: hulltruck.wap-u.net
