Hull Truck Theatre renew mkodo annual contract
Mobile marketing proves its worth at the renowned theatre
London, 10 May 2005: Interactive mobile messaging specialist, mkodo, today announces the continuation of its mobile messaging and marketing service aimed at visitors to the renowned regional producing / touring force, Hull Truck Theatre.
Utilising mkodo's Intelligent Mobile Platform (IMP), Hull Truck Theatre customers, who opt-in to the service, have access to a wide range of benefits including updates of what's on at the theatre and ability to enter competitions for tickets.
mkodo's advanced mobile channel platform, with its easy-to-use yet sophisticated data capture capabilities, offers additional marketing facilities to the company that are now proven to work in the theatre environment. Kealey Winstanley, Acting Marketing Manager at Hull Truck Theatre states, "we have used the mkodo IMP for over 18 months and have seen business benefit through increased ticket sales as a direct result. We will continue use of the service through the 2005-2006 season."
Hull Truck Theatre are now keen and confident to utilise a broader range of the extensive mobile channel and messaging capabilities provided by mkodo. Winstanley adds, "we will be moving forward swiftly with use of the email module and then look to provide a richer media experience to our customers through use of WAP pages, video downloads and, potentially, realtones. The mkodo experience has been excellent for us: we can use the product suite from our desktop and the mkodo support team are always extremely helpful if we ever need their assistance. The range of capabilities mkodo offers means we can move from just SMS text messaging campaigns to utilise email, WAP and video from the one interface and at a reasonable price that is within our budget"
