mkodo launches Txt2Mobi Direct
November 2009:
Leading mobile services supplier, mkodo, has launched Txt2Mobi Direct an innovative mobile marketing tool for the Betting & Gaming sector. Txt2Mobi Direct allows clients to send customers marketing SMS containing embedded, deep-linking to mobile internet (wap) sites.
For full details please download the Txt2Mobi Direct pdf
Txt2Mobi Direct is equally valuable in either a ‘push’ or a ‘pull’ environment.
Push marketing
Txt2Mobi Direct can be used by Clients in their SMS marketing campaigns to deliver messages to their customers with links straight into the relevant game or betting market on their .mobi site. This obviates the need for the customer to click multiple times through from the home page in order to reach the market of interest to him/her.
Key Features
- Personalised, embedded link within SMS to a market/event/game page or a campaign-specific splash wap-page
- Customer can view event and market pages and details without logging on
- Txt2Mobi Direct can identify the customer as s/he moves to ‘place bet’ and only require password entry as confirmation
- Full reporting available on click-throughs, customer journey and bets placed
Mark Gibson, mkodo’s Business Development Manager, said “The Txt2Mobi Direct service will enable mkodo’s Sportsbook and gaming operators to deliver their customers and potential customers the most contextually appropriate content and service possible.
The fewer the clicks required, the speedier the experience – the speedier the experience the greater the likelihood of conversion a bet or a newly registered customer. For this reason, mkodo’s mobile betting platform is constantly seeking to evolve alternate, and better, ways to get customers to their chosen market faster.
Deep-linking SMS links into an event or market is a natural complement to mkodo’s intelligent and dynamic serving of menus and content based on previous customer activity. By providing such dynamic and appropriate content for customers mkodo are looking to ensure the continued growth of mobile betting for our Clients and their customers.”
