New service enables agencies to offer non-intrusive mobile relationships
February 2002: mkodo has launched the 'white label' version of its mobile relationship enabling capability which provides the tools that enable organisations to build and own successful and profitable relationships with their customers, partners and teams over mobile phones.
The latest version means that organisations such as marketing agencies can stamp their identity on the product, thereby providing their clients with direct access through an agency branded interface to track each campaign. The system, which is accessed through a secure internet site, offers a flexible range of reports and statistics, such as number, time and source of each response. Additionally, text messaging via mkodo provides valuable customer profiling and database information in whatever format is required.
Marketing agencies that do not currently have the technology or infrastructure to provide such a service can now integrate mkodo's application seamlessly into their protfolio, offering their clients immediate access to the benefits of mobile activities - under the agency's own brand.
Mobile communication is rapidly emerging as a fast, reliable and efficient means of building strong customer relationships and brands. With mkodo, agencies can integrate mobile activities into customer acquisition, experience and brand loyalty programmes. The mkodo system can be customised quickly and easily to accomodate innovative uses and activities. Additionally, mkodo products can be accessed anywhere in the world and the service reaches customers of any GSM operator across the globe. With mkodo, the end user organisation and the marketing agency continues to devise and manage the creative element of campaigns; mkodo provides the technology and effective implementation.
