Mobile Interactive Media Services
- ‘To Air’ Audience Interaction Tool
The tool enables receipt of SMS messages in any language (English, Russian, Arabic etc) for easy view and selection by producers and presenters. Extended features include: a producers' Publish-to-Air interface, tag clouds for spotting content trends, on-the-fly polls and votes, keyworded message monitoring, number blacklisting and country of origin recognition.
- High-throughput, real-time Interactive SMS activities
Since 2002, The mkodo IMP platform has been used by media clients such as Turner Broadcasting with its Cartoon Network channel to run activities such as mobile clubs, interactive quizzes and voting, birthday messages, text comments to screen/ to air and real-time on-screen game interaction. The IMP 'high throughput' version, benchmarked at over 2000 interactions per second, is the pre-eminent choice for high volume TV shows.
It powered, for example, the first live participation TV show in the USA, Playmania on GSN. These activities use the SMS Module.
- User Generated Content receipt and publishing
The mkodo IMP platform can be used to accept in User Generated Mobile content (photos, audio clips, video clips etc). The media client team then select files for subsequent publication via their online proposition or via a Mobile Web site generated by the mkodo platform. This activity uses the MMS Module.
- Branded Mobile Internet Sites with Advertising integration and Content sales
Using the Portal Builder on the Mobile Internet Module, media clients can create their own branded Mobile Internet portals and micro-sites...or mkodo can build these for you if preferred. The sites may range from simple promotional pages to interactive data capture and content vending mechanics.
- Application creation for ‘Play Along’ games
The mkodo team can develop bespoke applications for download to mobile phones that enable, for example, remote play-along with quiz shows.
