Curtis Roach

Marketing Manager

An opportunity to see #BehindTheScreens


An opportunity to see #BehindTheScreens

mkodo understands that the back end of an app is just as important as the front and in some cases, more so. Over the next few weeks, mkodo will be delivering a campaign that will take the industry on a deep dive into the unseen magic behind apps.

There are some ‘mission critical’ products and processes involved in driving the front end of an app that we believe are not highlighted enough in industry conversations. Over the next few weeks, we will be publishing content to enlighten our audience on the key aspects operators must consider before embarking on the development of a new digital product that will reap a myriad of benefits for themselves and the end user, most importantly.


Every week we will focus on a different aspect from #BehindTheScreens that we believe will be a core part of driving the success of an app. Our aim is to help you get familiar with these concepts from as early on in your digital journey as possible, equipping you with knowledge-based tools to ensure digital objectives can be successfully achieved.


Some of the first topics in the series that we plan to focus on will be:



mkodo apps collect vital data on users that can be utilised to better understand the customer journey and how this experience can be maximised by the operator. Key aspects include personalisation, player engagement, KYC and compliance.



For your mobile app to be successful, you need to make sure that it can reach the widest possible audience. When more people have access to your app, it will boost your download rates and ultimately increase your total profits. But for your app to reach everyone, it has to be accessible.



Mobile application testing is a procedure to test mobile applications for usability, functional, and consistency glitches.  The markets are flooded with millions of apps. But only a few are able to make their mark and achieve real success. In such a high competency ratio, you have to be sure that apart from offering something innovative and interesting to your customers, your application should also be free from any glitches. And hence, mobile app testing is becoming very important.


We’re looking forward to covering these topics and exploring the entire series with you. The above is just a surface level insight to the deep dive journey #Behindthescreens that we plan to take you on over the next few weeks. Empowering you to make informed decisions that will result in a digital product, tailored to your exact market needs. Stay tuned!