Sportsbook Case Study: Tipico


Business Challenge

Tipico, a leading international sports betting operator, were looking to ensure their iOS native apps illustrate best-in-breed design, particularly in light of latest Apple’s App Store Submission Guidelines.


Tipico reached out to mkodo, as acknowledged experts in native app design and development with significant experience with Apple’s App Store submission processes, to commission a consultancy package for an expert review.


The Tipico and mkodo team members agreed the scope of the review, collaborated remotely to deep-dive into the app design, UX and code. Following this workshop, the mkodo team sent over a report with recommendations that the Tipico team have taken into their implementation roadmap. 

“We have found it extremely useful to work collaboratively with the mkodo team to ensure we maintain a best in breed native iOS app for our customers. We were able to inject their expertise into our software development cycle in a timely and fluid manner and we look forward to working together again in the future.” -- Albrecht Senden, CTO, Tipico