Sue Yoxall

Executive Director

Digital Product Insight into Opening Markets


Sue Yoxall, co-founder and executive director of mkodo, discusses meeting the increased demand for digital entertainment, and why changes to submissions on both Google Play and Apple provides an opportunity for operators to take advantage of a new player demographic, especially as new markets such as the US and Germany begin to open in 2021.

Yoxall also addresses a tilting of the balance between website and app engagement with betting products on mobile and why customers expect brands to offer a native app experience, as well as how mkodo – which holds the unique combination of native app development and real-money gaming expertise” – is in the perfect position to help operators build a strong digital strategy from the outset.


Extended Q&A first seen on SBC News March 8th 2021 - Click Here to visit the site (