Western Canada Lottery Corporation

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Western Canada Lottery Corporation Phone display Western Canada Lottery Corporation Phone display

Apple App Store Average Rating

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Love the New App and Accurately using them to do all the Work

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Google Play Average Rating

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Love this! Has made life so much simpler. I highly recommend the app!

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Western Canada Lottery Corporation


The Challenge

Western Canada Lottery Corporation (WCLC) were looking to appoint a new mobile supplier for a complete redesign of their native apps and mkodo were delighted to be selected. The brief for the mkodo team was to improve usability and add some new features along with a complete visual refresh and for mkodo to lead the project.  

 

The Project

Before kicking off the project the mkodo team spent time looking at competitor apps and reviewing the current app along with brainstorming designs and features for the new app. This was presented back to WCLC as part of a 3 day on-site design and discovery workshop with the key stakeholders. The workshop was led by the mkodo design and UX team and included in-depth discussion of the following:

  • Functional requirements for the App – e.g. ticket scanner, winning numbers
  • Non Functional requirements – e.g. middleware, geolocation, testing, deployment activities
  • UX/UI- e.g. brand, user personas, navigation, design guide, UI
  • Project details - timelines, sprint backlog tools, communication tools, status meetings agreed, diligence and processes

The workshop was a great success with a clear direction agreed for the app and positive feedback on mkodo’s initial design. The following was presented back to WCLC :

  • User flows
  • Interaction spec (wireframes and designs)
  • User stories (both as text and BDD)
  • Project plan

Following sign off from the client mkodo entered the second phase of the project starting development of the iOS and Android apps.

 

The Results

As the requirements had been so clearly defined for the project in Phase 1 implementation was straightforward and both apps were completed on time and within budget. The new app, Lotto Spot! went live in July 2020 with the features below. Lotto Spot! Apps went transactional in November 2022 to all Western Canada provinces. Since then, the number of player accounts has increased from 10K to 100K in under a year.

  • Ticket scanner – all Lottery and Zing games
  • Find your retailer
  • Winning numbers – past and present
  • Upcoming draw details
  • Upcoming Jackpot amounts
  • Push notifications
  • How to play instructions for all WCLC games
WCLC Scanner Screen
WCLC Draw Results
WCLC Retail Finder

Feedback from both the client and users for the new app has been extremely positive and WCLC have committed budget to a long term product roadmap with enhancements and feature improvements.

To create a seamless experience for lottery clients, mkodo’s lottery products will now exist within the expansive digital offerings of Pollard Digital Solutions. The brand will be focused on technology and innovation, hosting the best digital products, services and solutions in the lottery market.